Consumerthink is a new online market research platform that acquires targeted consumers feedback quickly – so organization’s can make decisions fast. I came onboard to design the new branding – including the logo, website UI/UX and explainer video.
The new logo represents ‘digital action’.... along with an integrated hexagon / torch / location pin and an exclamation mark to symbolise the ‘consumers point of view’. The shape is segmented to illustrate ‘products & ideas coming together’. Typography is a consumer friendly geometric style.
This video required a quick turn around. Simple motion graphics were created to add an interactive vibe.
Objectives
- New brand identity & marketing material.
Deliverables
- Logo
- Case studies.
- Website UI/UX design.
- Explainer video.