The Royal Station Hotel is a boutique hotel in Lancashire, with bundles of Victorian charm and a great British railway legacy. I collaborated with the marketing team to create a brand refresh and new marketing materials that showcase the Royal Station as a destination & heart of the community...

 
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Deliverables

  • Branding / strategy.
  • Print – flyers, brochures & folders.
  • Digital templates.
  • New brand assets.
  • Style guide.

Objectives

  • Target new and repeat clients.
  • Communicate the offerings, services and attributes. 
  • Evolve the brand with a consistent professional look.
  • Create brand elements that reflect it's heritage.

MY ROLE: Art direction, design, illustration and project management.