Fashion has always been a passion of mine, so working on the creative team for Westfield campaigns was a delight.
Communications included seasonal direct mail catalogues, billboards, busbacks, posters, press adverts, regular newsletters and TVC's.
I also worked on a development campaign that ran while Westfield St Lukes opened new stores. The successful campaign included x35 weekly TV commercials that showcased 'what's new' in the centre.
A spring direct mail catalogue.
A winter direct mail catalogue, which worked alongside TVCs.