Fashion has always been a passion of mine, so working on the creative team for Westfield campaigns was a delight. 

Communications included seasonal direct mail catalogues, billboards, busbacks, posters, press adverts, regular newsletters and TVC's. 

I also worked on a development campaign that ran while Westfield St Lukes opened new stores. The successful campaign included x35 weekly TV commercials that showcased 'what's new' in the centre. 

 
A spring direct mail catalogue.

A spring direct mail catalogue.

A winter direct mail catalogue, which worked alongside TVCs.

A winter direct mail catalogue, which worked alongside TVCs.

MY ROLE: Art direction, design and production co-ordination.

AGENCY: The Brand Group.